It's A Thing


It's A Thing

Introducing It’s a Thing

A registered 501(C)(3) campaigning project organization to raise awareness and funds for head and neck cancer.

It's A Thing creates impactful but positive campaigns in order to change perceptions, significantly raise funds, and empower people to take charge of their health.

It's A Thing is on a mission to tell people everywhere that head and neck cancer really is...a thing.


60,000 people are diagnosed with head and neck cancer in the United States each year.

One in four of the 60,000 will die as a result. Yet 185 million Americans have little to no knowledge of this disease. Enter It’s A Thing, an organization determined to raise awareness of head and neck cancer and generate funds for research at Memorial Sloan Kettering Cancer Center.

Join Us

We’re honored to work with Mr Brainwash to host an exclusive, three-week event in New York’s iconic Starrett-Lehigh building and show that head and neck cancer really is a thing. Join us and support a great cause!


Exhibition and Gift Shop (Ground Floor): October 23rd - Nov 14th from 12pm-6pm

Experience and Gift Shop (13th Floor): Open October 26th - 28th and November 10th - 11th from 1pm-7pm

We look forward to increasing awareness, further propelling research and funding for head and neck cancer patients around the world.

Join Us

Bid + Buy Mr. Brainwash Artwork + Merchandise

We've partnered with world famous artist Mr Brainwash to create custom artwork that benefits Memorial Sloan Kettering.

For the full catalog of artworks, email or make a bid on a selection of works on Paddle8.

For merchandise including hoodies, beanies, key chains, toothbrushes and more, visit our online store.

Our Partners

Special Thanks To...